Neoreaction has been a bit like the communal bong lately…everyone wants to take a hit. In the past few days we’ve had three different hit pieces directed at us (here, here, and here), the most prominent of them being published in The Telegraph.
You’ll notice a common thread among all of these arguments: There’s a fair amount of snark, inaccurate representation of Neoreactionary beliefs, and a weird focus on ideas of race that borders on the obsessive. You’ll also notice that a nuanced and reasoned analysis of Neoreactionary ideas is shockingly absent from each of these articles.
You don’t have to be a Neoreactionary to notice this. Even the intended audience for these pieces has noticed that the arguments put forth in these write-ups are a bit lacking. Take a look at the comment section for The Telegraph, or take note of just how many deleted comments are on that article at Patheos. Most people aren’t stupid. They realize Neoreaction isn’t getting a fair shake.
This has had an effect I find quite amusing. Those who have been previously on the fence are starting to pick a side to come down on…our side. Meet NeoVictorian, the newest reactionary writer to take up a keyboard, and someone who credits Bartlett’s less-than-stellar piece in The Telegraph with inspiring this action. Talk about “Antifragile“…
You know why these hit pieces sway the weak-minded and repel the reasonably intelligent? They’re all buzzwords and emotional appeals. No powerful logos to speak of, which makes these pieces impotent in the face of any focused, intellectual analysis. They just don’t have the strength to withstand a heavy barrage of cognitive firepower.
Logos needs to be your foundation if you’re going to wage ideological war, because logical arguments are the only argument that can weather the scrutiny of intense analysis. This is why Neoreaction continues to make progress in the face of what is becoming a maelstrom of opposition on almost all sides. To put it bluntly, our logos is bigger.
Once you’ve got logos down, then (and only then) you add pathos and ethos. To do otherwise puts the cart before the horse. If you care about truth, you prioritize rigid logical analysis, not petty emotions and warnings against thoughtcrime.
That said, pathos is certainly effective in persuading people to do or believe certain things. Yet, the combination of pathos and logos trumps it every time. The co-ordination of the two is stronger than either of the parts.
This is why I call for Reaction to further establish its myths and narratives. We’ve got the logos, and if we add the pathos, we make our appeal that much stronger.
Ethos is icing on the cake in this situation. In our time when character is almost an afterthought (in some parts of the West more than others) appeals to honor are pretty much outmoded. The only true appeals we see to ethos nowadays are admonishments against being a racist, sexist, or whatever -ist term is the popular epithet du jour against those not sufficiently progressive. Still, even now ethos has some swaying power, and in combination with the other two facets of persuasion it completes the great triumvirate of rhetoric.
When all three elements are put together, and presented in proper fashion, the majority of people cannot help but be convinced of your ideas. This is the end result that all those individuals publishing attacks on Neoreaction are trying to achieve, of course. The problem is, they’re missing key elements of this brew, and thus demonstrating their amateur status in the art of persuasion. Clearly they need to browse The Patrician’s Library and take a peek at Aristotle’s Rhetoric (great read, by the way). What are those men ever going to do if they find themselves in debate with someone who really knows how to sway the hearts of men?
This is a weakness of many anti-Neoreactionaries, and what do we do when we see weakness in those who are vehemently opposed to us and are trying to appearing threatening? We exploit those weaknesses for our own benefit, of course. We have to do so if we want to survive the modernist assault, and we better get the practice in before the attacks on Neoreaction start to have teeth.
ANTE OMNIA ARMARI